Get ready, Australia—Hailey Bieber has landed in Sydney, and the excitement is palpable! But here’s where it gets even more thrilling: her arrival coincides with the highly anticipated launch of her beauty brand, Rhode, in Mecca stores across the country. This isn’t just a celebrity visit; it’s a beauty lover’s dream come true.
The businesswoman, skincare icon, and supermodel is in town for the prestigious Vogue Forces of Fashion event, taking place at the iconic Sydney Opera House this Friday. This marks her first trip to Australia since 2016, and fans are buzzing with anticipation. Hailey was spotted keeping it effortlessly chic in a neutral ensemble—white pants, a beige jacket, black kitten heels, and a matching bag—paired with her signature slicked-back hairstyle. It’s the kind of low-key elegance that has made her a style icon.
The Vogue event isn’t just about Hailey; it’s a star-studded affair featuring director Baz Luhrmann, model Rosie Huntington-Whiteley, and Australian actresses Margot Robbie and Sarah Snook. And this is the part most people miss: this is the first time the global Vogue Forces of Fashion event has come to Australia, celebrating the creatives shaping culture worldwide.
Meanwhile, Hailey’s presence has sent Sydney into a frenzy, with locals and fans alike scrambling for a glimpse of the A-lister—and wife of pop sensation Justin Bieber. While Perth might have missed out this time, Sydney is soaking up every moment of her visit.
But let’s talk about the real game-changer: Rhode’s launch in Mecca. Since Hailey debuted her skincare line in 2022, it’s become a viral sensation, beloved for its nourishing products and hydrating lip balms. Here’s where it gets controversial: while fans worldwide have been raving about Rhode, Australian beauty enthusiasts have faced challenges getting their hands on it—until now. Many have had to stock up while traveling overseas or pay premium prices for third-party shipping.
The brand’s Instagram announcement last month sent waves of excitement: ‘The world of Rhode is on the way… we’re so happy to announce that our lineup of curated everyday essentials is coming to Australia and New Zealand very soon!’ Partnering exclusively with Mecca, Rhode will be available online and in flagship stores from February 12, with most Mecca stores following on February 13.
Bold prediction: Fans are speculating that Hailey might make a surprise appearance at a Mecca store ahead of the launch. Will she? Only time will tell.
This launch isn’t just about skincare; it’s about accessibility. Aussie beauty lovers can finally try the viral products they’ve been eyeing for years, from Glazing Milks to Peptide Lip Tints. But here’s the question: Will Rhode live up to the hype in Australia, or is it just another celebrity brand? Let us know your thoughts in the comments—we’re all ears!
